Choosing the right brand photographer for your business is essential. They will be responsible for capturing images that convey your brand’s messaging, so ensuring you are aligned is crucial.
The Importance of Choosing The Right Brand Photographer
Brand photos enhance your business, communicate your messaging, and influence buying decisions. Therefore, choosing the right photographer to capture those images effectively is equally important.
How To Find the Right Photographer
Finding the right photographer involves asking the right questions, reviewing their website and work, and checking their recommendations and reviews.
Defining Your Brand Photography Goals
Share your brand’s overall goals and objectives and how you want the brand to be perceived. Explain what message you are looking to convey. Share with them who your target audience is, where you see these pictures being used, and what emotions you want these images to evoke.
What To Look For In a Brand Photographer
To ensure a successful working relationship, understand the photographer’s process, communication style, and ability to adapt to challenges. Here are some questions to ask:
What Is Their Expertise?
First and foremost, ask them about their experience, background, and any training they have in branding photography.
Read their reviews and testimonials, and review their portfolio. Ask them if they specialize in a specific industry. For example, if they work primarily with realtors and you are a bakery, they might not be the best fit.
Do They Suggest Creative Ideas?
Gauge their creativity by asking if they recommend different shots and concepts you may not have considered.
How Do They Plan and Prepare For A Photoshoot?
Understand their process of getting to know you. Do they have consultations or brand questionnaires? Do they ask questions about your brand or simply talk about themselves and how they have helped others?
How involved are they in selecting locations, outfits, props, make-up artists, and hairstylists?
Are they available for any questions as the photoshoot draws near?
What Are They Good At?
Ensure your styles align and you have a shared vision for your goals.
Do they prefer to shoot in natural light or a studio? How do they make people feel comfortable in front of the camera? How do they ensure all of your photos have a consistent style for you to elevate your brand image?
What Are Their Pricing and Deliverables?
Look at their pricing and packages. Consider the number of photos you receive, the file formats they are in, and whether some or all are edited. Ask what rights you have to the images and inquire about any other deliverables you receive, such as video or behind-the-scenes footage. Clarify their policy for multiple edits or additional requests.
It may be helpful first to map out how you will be using your photos to help you figure out what you will need.
How Do They Communicate?
Ask your photographer how they prefer to communicate and ask about their expected response time.
Ask whether they are open to feedback and suggestions and ask what their process is for resolving any issues or concerns that may arise.
Choosing the right photographer to take your branding photos is crucial to obtaining great images you will love and use. By asking the right questions, emphasizing experience and professionalism, and ensuring you share the same vision for success, you can find a photographer who will capture your brand’s essence and contribute to your success.
Interested in learning how I work with new clients? Send me a message. I’d love to chat.