What Is Branding Photography and Why You Need These Types of Photos

Brand Photography

November 3, 2023

Are You Curious About Brand Photography and Wondering What It Is?

In simplest terms, branding photography uses pictures and visual storytelling to create and reinforce your brand’s messaging and identity.

Why You Need Brand Photos

Did you know that you only have about 8 seconds to catch someone’s attention when they visit your website?[i]  That’s right, 8 seconds. It’s not a lot of time to convince someone to stay on your website and explore. It’s a lot of pressure, but it highlights the importance of brand photography. The right photos grab attention, spark interest, and generate emotion, keeping visitors on your site long enough to take action.

These days, we all need to find a way to stand out from the crowd. Showcasing your unique personality and sharing the who and why behind your business is vital, and that’s where branding photography comes in. It helps you effectively communicate your story.

The World Has Gone Digital

We live in a digital world, making visuals necessary. Why? Well, for starters, we are visual by nature. We process and comprehend information better when there are visuals attached. In fact, we process visuals faster than text. A staggering 60,000 times as fast![ii]

Additionally, blogs with photos are much more likely to be read than text-only blogs. And lastly, people engage 650% more with social media posts that have pictures compared to text-only.[iii]

branding photography picture of a wellness coach drinking a healthy green smoothie
branding photos telling a story of how this wellness coach can help you feel radiant

Branding Photography Can Help You Achieve Your Goals

Brand photography helps you achieve your goals by allowing your audience to get to know, trust, and like you. Think about who you choose to do business with and why. Often, it’s because, over time, you’ve gotten to know, trust, and like them. Branding photography provides you this same opportunity. It gives your audience the opportunity to build a relationship with you, leading to your sales growth.

Visuals Captivate Your Audience, Compel Them To Take Action

Powerful images will captivate your audience, compelling them to click through your site, learn more about you and your business, and ultimately, buy from you. Using visual imagery in your marketing, on your website, and on social media makes your brand identifiable and recognizable. When done well, it creates positive imagery for your brand.

Photos Tell a Story

Sales and marketing messages that appeal to the practical, logical, and emotional needs of a consumer often lead to purchases. Brand photography encompasses all of this. It tells a story, humanizes your business, and builds a connection with your audience. People want to know who they are doing business with, so sharing photos can have a significant impact.

Similarly, the right photos can evoke an emotional connection and form a bond with your audience.

consistent branding photography telling a story
consistent branding photos help tell a story

Consistent Imagery Creates Trust and Loyalty

Loyalty, brand recognition, and trust are fostered through consistent imagery, tone, and storytelling across your marketing channels. Consistency conveys trust and stability. People buy because they expect certain qualities and characteristics from your products. Brand photography helps you share this messaging and makes your brand stand out from your competition.

Brand photography can include multiple types of photos, from lifestyle pictures to headshots and product photos. It’s essential to determine how you will utilize your photographs, allowing you and your photographer to plan the appropriate types of shots to effectively convey your story.

branding photography of a wellness coach eating healthy and feeling fantastic
branding photos telling a story of how this wellness coach can help you feel radiant

Final Thoughts

Branding photography is an essential piece of your marketing strategy. It allows you to tell your story in a visual manner, creates brand identity, recognition, and consistency across your platforms, and helps you achieve your goals.

Stay tuned for more insights on messaging, how to prepare for your branding sessions, and how frequently you should refresh your photos.

Have you ever had a branding photography session? How did you use the pictures? Send me an email or comment below. I’d love to hear from you!

[i] https://www.entrepreneur.com/growing-a-business/youve-got-8-seconds-to-grab-a-customers-attention-heres/427827

[ii] https://ifvp.org/content/why-our-brain-loves-pictures

[iii] https://www.linkedin.com/pulse/data-driven-impact-professional-visual-content-your-bottom

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